We “borrowed” this above opening line from our friends at Google. Being “Premium Partners” has its perks – one of which is having access to Google’s latest research and data re: Mobile User Behaviour and how that impacts our digital world.
The reality is that we no longer “go online” but “live online”, with every day made up out of a myriad of “micro moments” that influence our decisions and impacts on the way we interact with the world.
It is “winning these micro moments” that now makes all the difference . . . and with Google’s research showing that we look at our phones at least 150X a day, now is certainly the time to ask yourself ONE QUESTION.
Mobile makes up more than 50% of total internet traffic globally – with South African mobile web traffic accounting for a staggering 75% of local volumes. Our world of “Micro Moments” now demands that companies are super attentive to factors such as:
73% of consumers say that regularly getting useful information from an advertiser is the most important attribute when selecting a brand.
51% of smartphone users have bought from a brand other than the intended one because the information supplied was useful.
61% of smartphone users say they’re more likely to buy form companies who customise mobile information to their location
Are you able to connect the user-journey dots in your organisation? Are you able to account for all types of mobile-driven conversions, including those that happen in your store, app, call centre etc?
The reality is that real success in a micro-moment world requires insights into all of the above. Preparing for the world of today, let alone the evolution of tomorrow requires you to make a conscious decision to shift your thinking, to embrace change and capitalise on the introduction of new technologies and value of data analyses . . . before your competition does.